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National Butchers' Week under way

Speaking at the official launch of the week at the Foodex exhibition in Birmingham, Baker said: "As you all know, retail butchers are a vital part of a healthy high street. Not only do they offer an excellent product, but they offer advice and knowledge about meat, which customers just cannot get anywhere else."

"With lots of families struggling to keep bills down, having experts who can advise on cheaper ways to cook has never been more important. Butchery can also offer a fantastic opportunity for youngsters to learn a skilled trade.

"National Butchers' Week gives us all the opportunity to celebrate butchers' skills and importance to the community. There are events planned at butchers' shops up and down the country and it sounds like it is going to be a great week." ... >> Read full article

*** PRIZES TO WIN! ***

Let us know what you're planning for the week and be in with a chance of winning a fantastic prize worth £900! Meat Trades Journal is looking for the best and most innovative activity during the week and has a great selection of trade goodies available for the winner, kindly donated by the week's high-profile sponsors. Whether you're getting yourself on the telly, or visiting a local school, or simply just inviting customers in for a tasting session, let us know your plans by sending an email to butchersweek@wrbm.com 

National Butchers' Week was set up five years ago by leading business-to-business magazine Meat Trades Journal to promote the craft skills, knowledge and profile of retail butchers across the UK by leading a week of special focus and activities.

By headlining the week under the banner ‘Ask the Expert ', and encouraging consumers to visit the allied ‘Find a Butcher ' website to locate their nearest first rate independent butcher, Meat Trades Journal uses the week to highlight the true expertise of the trained artisan butcher - many of whom have been at the heartland of their communities for decades.

Video: Channel 4's The Fabulous Baker Brothers star Henry Herbert tells Meat Trades Journal about his background, his love for meat and the benefits of National Butchers' Week

From showcasing butchery as a craft-based, fast-paced retail career, to providing recipe lesson plans for schools to teach primary aged children all about the nutrition of meat using the fun of sausage and burger making, National Butchers' Week seeks to engage with all ages.

Butchers all over the country will be running special events, activities and promotions to highlight the value for money that the shopper can find on their local high street as well as offering - as they do every day - their specialist knowledge and free advice on any aspect of meat cuts, the use of meat in recipes and cooking instructions

You can also gain special access to many of the butchers' own special recipes on this site.