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The seventh National Butchers' Week, which takes place between Monday, March 24th, and Sunday, March 30th, is launching a new campaign to teach the Internet generation how to shop for meat.

The leading industry magazine Meat Trades Journal, which organises the Week with the support of key industry sponsors, is using the occasion to create an online ‘Idiot's Guide to the Butcher's Shop' to help young people pluck up the courage to pay their high street butcher a visit.

The annual event will also be highlighting the unique service provided by butcher's shops including their many unusual, exciting and often cheap cuts of meat which people simply can't find in their local supermarket, as well as showing customers how to cook them.

The measures are among a number taking place nationwide throughout the Week, which promises to be bigger and better than ever with butchers, schools and consumers all set to take part.

Dozens of special recipes to try out before, during and after National Butchers' Week - all celebrating the UK's rich heritage as a nation of meat lovers - can be found on this site.

Thousands of butchers throughout the country will also be holding special events throughout the Week, ranging from taster sessions aimed at enticing young people to sausage making demonstrations, which shoppers can take part in by dropping in at their local butcher.

If your planning something for National Butchers' Week, then drop us a line and let us know by contacting the editor of Meat Trades Journal, Ed Bedington on 01293 846567, or email him on ed.bedington@wrbm.com .


 

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